Benefit #1: Inbound Marketing works 24/7, ongoing
Think about the way you pay for traditional marketing. You pay for an ad that runs in the weekend edition of the local paper. You pay for an ad that runs in a certain time slot on TV or radio, or you pay for a banner ad that shows up on a website for a certain period of time. You’re trying to hit a narrow window, and hoping you reach enough people during that window for the ad to bring in more business.
Inbound marketing doesn’t work that way. With inbound marketing, you are creating value that draws customers to you. Whether you’re writing a blog, creating a video channel, or doing something else that will get customers to come to you, the process is a long-term investment which continues to work for you 24/7.
Benefit #2: Inbound Marketing – better price tag & better results
Because Inbound Marketing acts more like a long-term investment than a short-term infusion of activity, it tends to be a hell of a lot cheaper than outbound marketing but delivers a better ROI. Inbound marketing comes in with a hefty 14.6% close rate on sales, as opposed to a 1.7% close rate for traditional outbound marketing (HubSpot stats).
Benefit #3: Fewer Steps Between Discovery And Purchase
The goal of any advertising is to turn someone into a customer. If people see an ad on TV, the goal is to plant the idea in their heads that your service or product is what they need. However, with traditional advertising you need to first get your audience’s attention, THEN you need to motivate them to seek you out, and THEN you have to close the deal. That’s a lot of work for a single ad, or even a single ad campaign, to achieve.
Inbound marketing, on the other hand, sets its sights on people who are already actively looking for your product or service, cutting out several steps in the traditional marketing process.