Put simply, SEO is a strategy used to increase the amount of visitors to your website. Ultimately, the goal of an SEO strategy is to get your website appearing at the top of the list when someone searches for one of your services / products in Google (or other search engines).
Do you click on page 2, 3 or 4 of search results when you’re looking for something online? No?
The same goes for 99% of the population. People only look at the first page, maybe the second when they’re really pushed to, but that’s about it.
Interesting stat: SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal, 2012)
So to make sure potential customers are finding you online, you need to be on page 1.
This is what it boils down to:
The higher a website naturally ranks in Google, the more site visits it gets.
Getting good rankings in Google is only half the battle.
Once people have found you, you’ve got to give them a reason to get in touch.
It helps having a great looking website, but if your site doesn’t work as a conversion tool, there’s not much point in having it.
- Once visitors are on your site, do they get in touch?
- How long are they staying on your site?
- Are they the type of potential customer that you want?
Knowing how users are interacting with your website is essential to the success of your website, and your SEO efforts. If you don’t know how your website is performing, you’re running your online marketing efforts, blind.